The Brazilian multinational’s agritech company will be expanding its portfolio of digital solutions for the cooperative, which commercializes over 1.2 million bags of coffee per year
On Thursday (December 6), Agrotopus announced a strategic partnership with the Varginha region’s coffee growers’ cooperative (Minasul). Minasul has 6,000 members, manages the coffee production from over 150 municipalities in Brazil’s Minas Gerais State, and commercializes of more than 1.2 million bags of coffee per year; this makes it an ideal showcase for corporate solutions for agribusiness developed by the startup, in partnership with the cooperative itself. The partnership is happening at an opportune time for Agrotopus, which was acquired by Valid, a Brazilian multinational offering secure technological solutions (B³: VLID3 – ON) in October.
Agrotopus’ current client base are coffee cooperatives, which, all told, account for 40% of the Brazilian market; Minasul, the Brazilian coffee cooperative that produces the second-largest volume of coffee exports, is included among these. The focus of the partnership, in this initial phase, will be to offer solutions related to secure tracking and certifications for the origin and the entire production line, which are required by the coffee industry both for the domestic market and for export, to Minasul’s members.
Among the tools offered are the “Digital Farm” – with Internet of Things (IoT) solutions for coffee producers and cooperatives; the “Smart Warehouse” – online tracking of the movement of products and batches within the warehouse, via RFID (Radio Frequency Identification) tags; and “Marketplace” – a secure platform for the sale of supplies or consumption among producers, cooperatives and other players.
“Now, as part of Valid, Agrotopus has the opportunity to offer integrated solutions for digital signatures and certificates, the Internet of Things, Big Data, and Blockchain. It is expected that within four years, Agrotopus will account for 4% of the company’s total revenue, counting only the coffee segment,” points out Valid CEO Carlos Affonso d’Albuquerque. “But Valid’s objective is to leverage what has been developed for the coffee market, to be applied to different crops, as well as other economic activities,” he concludes.
Valid (BM&FBOVESPA: VLID3 ON) is a global company with more than 60 years on the market and a broad portfolio of security-related technological solutions for the financial and banking markets, as well as in mobile telephony, identification, data management, Internet of Things (IoT), track & trace, and agritech. Valid has more than 6,000 employees and a presence in 16 countries; it had a revenue of R$ 1.6 billion in 2017. Today, the company has more than a 60% share in the market for the issuance of identification documents in Brazil, it is the fifth-largest producer of SIM Cards in the world, and is among the world’s ten largest manufacturers of banking cards. Valid’s services take into account the particularities of each region and culture to create personalized and integrated solutions for its clients. To learn more, visit www.valid.com.