Facial Biometrics: The New Face of Secure Identification

Facial biometrics are a giant leap ahead of fingerprinting biometrics. First developed in the 1960s, the technology has become more accessible to the mass market, for both law enforcement and private consumers. Studies show facial biometrics will be the future of secure identification. Even though it is still an emerging technology, the industry is set to hit $7.76 billion by 2022.

The growth of the global facial recognition market will be driven by several factors such as the growing need for enhanced surveillance and monitoring in public locations and the growing use of facial recognition technology in industries and in the government. The technology is still high in cost, but it is gaining strength thanks to large corporations working on open-source models, wherein the codes are open to anybody who wants to work with them.

How do facial biometrics work?

Facial biometrics is a technology geared towards the measurement of an individual’s biometric data. In the case of a person’s face, it’s possible to measure the distance between the eyes, the size of the nose, the height of the face – a whole series of information that can be calculated via algorithms. It is these algorithms that define and identify an individual’s differences and unique features.

Another characteristic of facial recognition is its practicality, since it is less invasive and easy to apply. After all, practically every citizen has a smartphone. Valid’s portfolio includes a high-tech, innovative facial recognition tool that ensures accurate identification. The solution is already in use by a private bank in Colombia, and it ensures secure authentication within the company’s app thanks to the built-in “liveliness detection” feature, which is a system that analyzes signs of “proof of life” to ensure that the comparison is made based on the image of a person, captured live.

However, when we think of security, no technology is absolute. The best scenario is a combination of technologies. Requesting a person’s fingerprints and facial biometrics seems to be to be the most secure way of ensuring the reliability of a transaction: identification of an employee, validation of a banking transaction, validation of access to a system, and much more.

The big news story among all of this is evolution. While we increasingly talk more about a reduction in privacy, it is undeniable that we are moving toward a more secure digital world. Companies such as Valid are investing more and more in reliable and complementary solutions for the identification of people, transactions, and objects. Whether through your fingertip, or the iris of your eye.


Web: (November 2017)

TV: Mundo S/A – Globo News (May 2018)

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