They analyze behavior, learn from errors, draw conclusions, and make decisions. I’m talking about machines, more connected than ever, with big data solutions and deep learning algorithms. There’s a revolution afoot in marketing and in business.
Smart cars, factories, and houses are currently the most popular markets. But the disruptive capacity of Artificial Intelligence is also moving into other segments. The research and consulting firm Gartner believes that innovations in consumer experience will be the next frontier.
Machines are taking on a more active role and are improving on what was once only possible to do manually. Today, machines and humans are working together.
Valid’s solutions for M2M serve to renew the customer’s experience, with the required security for data use.
Valid contributes with the combination and interpretation of data from many sources, ensuring the optimal use of information. For companies with a mature data quality, there are numerous ways to use Artificial Intelligence to improve the performance of communication via e-mail, direct email, SMS, MMS, apps, SIM cards, localization, websites, and social media, plus interactions for service and sales.
Valid also produces the embedded Universal Integrated Circuit Card (eUICC), ensuring the integrity, confidentiality, and availability of data. Using intelligence and security of information, assets communicate among each other, learn more about the consumer, and may be remotely administered by IoT service providers.
You and your team alone would not be able to personalize communication in time with the opportunities. But Valid’s solutions can. Together with the companies’ marketing strategies, they can make your brand omnipresent and improve consumer engagement.