analytics

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Responding to Rising Postage Costs – A Data Driven Approach

By: Rick Miller, Business Development Director – Valid USA 7.27.21 As postage costs continue to rise, it is incumbent upon marketers who integrate direct mail into their marketing efforts to utilize data management solutions to ensure their direct mail campaigns are delivered in the most cost effective way, and that the most responsive target audiences are mailed. In this Read more

27/07/2021
analytics
blog
data
data management
data quality
direct mail
postage cost
valid

As Travel Returns – Leisure vs. Business Travel

By Bob Adams, Valid Data Solutions, Business Development Director 5.11.21 Covid vaccines are well underway with over a quarter of the U.S. population fully vaccinated and roughly 50% having received at least one dose by mid-April. Consumers are now looking for a break from the lockdowns and are starting to feel more comfortable venturing out to travel again. As Read more

11/05/2021
analytics
blog
business travel
data
data accuracy
data management
data quality
leisure travel
valid