Fresh faces and old friends, B2B marketing trends resemble B2C

New normal, new trends? Not exactly.  At the start of each year, predictions are made as to the next ‘big’ thing that companies will prioritize. For the last few years, the same buzzwords and technologies seem to remain on top of marketers’ minds and priority lists — “personalization” and “artificial intelligence”. And these do not appear to be going Read more

06/07/2020
artificial intelligence
B2B
B2C
branding
data
marketing trends
valid