Using Data to Adapt Strategies During Economic Uncertainty

COVID-19 is making an unprecedented impact on the global economy.  In these times of economic uncertainty, companies – big & small – are seeing immediate changes to customer behaviors as sales from historically consistent customer segments have become unreliable and unpredictable. ‘Stay-at-Home” orders in place across the globe have accelerated shifts in the way people work, shop, consume media Read more

17/04/2020
covid-19
customer behavior
customer data
data
data strategy
valid