customer data

|Tag: customer data

Using Data to Adapt Strategies During Economic Uncertainty

COVID-19 is making an unprecedented impact on the global economy.  In these times of economic uncertainty, companies – big & small – are seeing immediate changes to customer behaviors as sales from historically consistent customer segments have become unreliable and unpredictable. ‘Stay-at-Home” orders in place across the globe have accelerated shifts in the way people work, shop, consume media Read more

customer behavior
customer data
data strategy

How Insurance is Changing in the Age of Data

Using location data provides many opportunities for insurers. Customers are becoming more receptive to the idea of sharing their data in order to benefit from financial products and services. What does this mean for insurance companies? Almost six in ten consumers are open to sharing location data and lifestyle information in exchange for decreased pricing in financial products and Read more

customer data
location data

2019-04-24T20:48:13+01:0024/04/2019|Tags: , , , |