data management

|Tag: data management

Responding to Rising Postage Costs – A Data Driven Approach

By: Rick Miller, Business Development Director – Valid USA 7.27.21 As postage costs continue to rise, it is incumbent upon marketers who integrate direct mail into their marketing efforts to utilize data management solutions to ensure their direct mail campaigns are delivered in the most cost effective way, and that the most responsive target audiences are mailed. In this Read more

27/07/2021
analytics
blog
data
data management
data quality
direct mail
postage cost
valid

As Travel Returns – Leisure vs. Business Travel

By Bob Adams, Valid Data Solutions, Business Development Director 5.11.21 Covid vaccines are well underway with over a quarter of the U.S. population fully vaccinated and roughly 50% having received at least one dose by mid-April. Consumers are now looking for a break from the lockdowns and are starting to feel more comfortable venturing out to travel again. As Read more

11/05/2021
analytics
blog
business travel
data
data accuracy
data management
data quality
leisure travel
valid

The Acceleration of Personalization in Travel

By: Bob Adams, Business Development Director, Valid Data Solutions 3.8.21 It goes without saying, Covid has changed many things in our lives.  When it comes to travel, Covid has had a very negative effect including many thousands of employees who lost their jobs or have had their wages reduced.  However, some good has come of it which will help Read more

03/03/2021
blog
data
data accuracy
data management
data personalization
data quality
marketing personalization
personalization
valid

Improving the Quality and Accuracy of Your Data Part 2

By Rick Miller: Business Development Director, Valid 12/9/2020 This two-part blog series addresses the similarities between cleaning your dirty laundry and instituting a master data quality strategy. Read Part 1 here.  How often do I need to do my laundry? Data Cleansing & Validation Frequency In many cases one can look at your laundry (or just smell them), providing Read more

09/12/2020
blog
data
data accuracy
data management
data quality
data quality services
valid

How Data Can Be a Cure for the Travel Industry

How Data Can Be a Cure for the Travel Industry By: Bob Adams, Business Development Director, Valid Data Solutions December 1, 2020 As we all know, hotel occupancy rates and ADR’s have been heavily impacted by the pandemic. Consumers are not traveling internationally, but are traveling domestically making closer to home travel arrangements, staycations, and increased leisure travel by Read more

01/12/2020
blog
data
data management
data quality
data quality services
hospitality
marketing
travel
valid

Improving the Quality and Accuracy of Your Data

By Rick Miller: Business Development Director, Valid 11/10/2020 This two-part blog series addresses the similarities between cleaning your dirty laundry and instituting a master data quality strategy.  Sorting and Preparing Colors, Whites, Polyester, Cotton, just like your laundry it is important to sort and prepare your data assets prior to undertaking a master data quality initiative. My experience shows Read more

10/11/2020
blog
data
data accuracy
data management
data quality
data quality services
valid