data

|Tag: data

Fresh faces and old friends, B2B marketing trends resemble B2C

New normal, new trends? Not exactly.  At the start of each year, predictions are made as to the next ‘big’ thing that companies will prioritize. For the last few years, the same buzzwords and technologies seem to remain on top of marketers’ minds and priority lists — “personalization” and “artificial intelligence”. And these do not appear to be going Read more

06/07/2020
artificial intelligence
B2B
B2C
branding
data
marketing trends
valid

2020-07-07T14:54:28+01:0006/07/2020|Tags: , , , , , , |

How to Achieve CCPA Compliance by the July 1 Deadline

How to Achieve CCPA Compliance by the July 1 DeadlineJune 18, 2020Colleen ThorndikeAt a time when retailers could do without more stress, the California Consumer Privacy Act (CCPA) compliance deadline of July 1 is fast approaching.Up until now, many retailers have put off CCPA compliance. COVID-19 and our remote workforces have made meeting the looming compliance deadline even more challenging. Read more

25/06/2020
CCPA
ccpa compliance
data
retail
valid

2020-06-25T20:46:28+01:0025/06/2020|Tags: , , , , |

How Biometrics Will Transform Airport Travel

How Biometrics Will Transform Airport Travel April 14, 2020 Kevin Freiburger The airport customer experience is rarely efficient, perhaps least of all over the holidays, when travelers often spend an hour or more caught in security and worried whether they will board flights on time. Adding to the stress is the possibility of forgetting an ID at home or Read more

21/04/2020
data
experiential retail
retail
valid

2020-04-21T19:04:01+01:0021/04/2020|Tags: , , , |

Using Data to Adapt Strategies During Economic Uncertainty

COVID-19 is making an unprecedented impact on the global economy.  In these times of economic uncertainty, companies – big & small – are seeing immediate changes to customer behaviors as sales from historically consistent customer segments have become unreliable and unpredictable. ‘Stay-at-Home” orders in place across the globe have accelerated shifts in the way people work, shop, consume media Read more

17/04/2020
covid-19
customer behavior
customer data
data
data strategy
valid

2020-04-17T19:51:32+01:0017/04/2020|Tags: , , , , , |

Experiential Retail Trends: Do’s And Don’ts

Experiential Retail Trends: Do’s And Don’ts February 13, 2020 at 8:00 AM EST By Martin Kurpiel, Valid It’s a great time to operate brick-and-mortar stores — if your brand is willing to innovate. Yes, online shopping is the new normal, and Millennials now make more of their purchases online than they do in-person. But the same technology that allows Read more

20/02/2020
data
experiential retail
retail
valid

2020-02-20T17:58:55+00:0020/02/2020|Tags: , , , |

Establishing a Culture of Security in an Organization

Published in Silicon Republic on October 18, 2019 See published article here. __ Martin Kurpiel is the senior vice-president of Valid, a global technology provider that offers a robust portfolio of payment, mobile, data and identity solutions. Here, he discusses the importance of engendering a culture of security in an organisation in order to successfully safeguard data. Tell me Read more

29/10/2019
data
Data Protection
data security
organizational security
valid

2019-10-29T19:34:09+00:0029/10/2019|Tags: , , , , |

Data Attic – discover gold in your data

By: Vikram Shanbhag – Vice President of Data Solutions Picture this moment – It’s around the Thanksgiving holiday, you have taken time off and decide to rummage through your old stuff stored away in the attic.  You come across pictures, old diaries, post-it notes and other scraps of paper – some of them decades old, simply put aside for Read more

09/09/2019
CDP
Customer Data Platform
dark data
data
data attic
valid

2019-09-09T16:54:04+01:0009/09/2019|Tags: , , , , , |

What the Equifax and FICO Partnership Means for the Future of Finance

What the Equifax and FICO Partnership Means for the Future of Finance by Martin Kurpiel, Senior Vice President of Technology Solutions & IT June 12, 2019 Credit giants Equifax and FICO have joined forces in a move that has both companies getting into the alternative data market. The two companies announced in late March they would be pooling their collective consumer Read more

20/06/2019
data
equifax
fico
finance
valid

2019-06-20T16:02:26+01:0020/06/2019|Tags: , , , , |

Biometric Identification in Healthcare Doesn’t Replace Data Security Best Practices

By: Michael Fox – Chief Commercial Officer, Identity Solutions  While no system is foolproof, biometrics are vastly more accurate and secure ways to identify patients because they measure a physical trait (something you are) rather than a piece of knowledge (something you know e.g., passwords, ssn, PIN). Cases of mistaken identity can have devastating consequences in healthcare. A newborn Read more

18/04/2019
biometrics
data
data security
Healthcare
valid

2019-04-18T20:12:58+01:0018/04/2019|Tags: , , , , |

GDPR Compliance Part 2: The Data Protection Revolution Continues to Spread

By: Chris Mermigas – Senior Corporate Counsel, USA Region The EU’s General Data Protection Regulation (“GDPR”) began enforcement on May 25, 2018, and has caused waves throughout the globe. Establishing rights and protections for the personal data of citizens of the EU, the GDPR applies to anyone who handles or possesses personal data of EU citizens or otherwise monitors Read more

21/08/2018
California Consumer Protection Act
CCPA
data
Data Protection
GDPR
valid

How to Improve a Good Thing…Key Takeaways from an Industry-Leading Chief Marketing Officer

By Brenda McGowan, Client Development Director – Data Solutions, USA Region Last month, I had the pleasure of attending a regional American Marketing Association event. While in attendance, I found myself quickly jotting down notes, thinking these are “too good not to share”! One of the featured speakers, a leading Chief Marketing Officer (CMO) and industry veteran of a Read more

15/08/2018
Chief Marketing Officer
CMO
data
engagement
metrics
valid

2018-08-15T22:34:42+01:0015/08/2018|Tags: , , , , , |

State of the Data Industry Infographic

In an evolving digital landscape, it is becoming increasingly important for organizations to utilize data in meaningful and actionable ways. Data can be used to not only improve the customer experience, but anticipate future needs and deliver unique messages customized for each recipient. Read on to learn more about the rapidly evolving state of the data industry and where it Read more

10/12/2019
AI
big data
continuous intelligence
customer experience
data
data industry
infographic
marketing analytics
valid

2018 Highlights from Valid Payment Solutions

Last year our Payment Solutions team provided our clients with the capabilities to offer secure, flexible, and convenient transactions. Take a look at the complete view of our impressive 2018 highlights from our Payments Team. To learn more about how our solutions can meet your business needs visit: https://valid.com/what-we-do/payment-solutions/

2018 Highlights from Valid Data Solutions

Last year, Valid’s Data Solutions provided our clients a 360° view of their customers by unifying disparate data sources that allowed them to deliver exceptional brand experiences. Take a look at a complete view of the impressive 2018 highlights from our Data Solutions Team. To learn more about how Valid can increase your company’s Marketing ROI, visit https://valid.com/what-we-do/data-solutions/. Read more

29/03/2019
data
data solutions
infographic
marketing
Marketing ROI
valid

2019-03-29T16:30:39+00:0029/03/2019|Tags: , , , , , |

2017 Highlights from Valid Data Solutions in the USA

In 2017, we saved our clients in the USA $134 Million in marketing dollars by maximizing their strategic omni-channel campaigns. Take a look at the impressive numbers our Data Solutions Group generated last year by partnering with our clients who understand the importance of leveraging our comprehensive and robust Big Data solutions.

2018-08-01T20:32:37+01:0001/08/2018|Tags: , , , , , |