By: Chris Mermigas – Senior Corporate Counsel, USA Region The EU’s General Data Protection Regulation (“GDPR”) began enforcement on May 25, 2018, and has caused waves throughout the globe. Establishing rights and protections for the personal data of citizens of the EU, the GDPR applies to anyone who handles or possesses personal data of EU citizens or otherwise monitors Read more
By Brenda McGowan, Client Development Director – Data Solutions, USA Region Last month, I had the pleasure of attending a regional American Marketing Association event. While in attendance, I found myself quickly jotting down notes, thinking these are “too good not to share”! One of the featured speakers, a leading Chief Marketing Officer (CMO) and industry veteran of a Read more
In 2017, we saved our clients in the USA $134 Million in marketing dollars by maximizing their strategic omni-channel campaigns. Take a look at the impressive numbers our Data Solutions Group generated last year by partnering with our clients who understand the importance of leveraging our comprehensive and robust Big Data solutions.