Responding to Rising Postage Costs – A Data Driven Approach

By: Rick Miller, Business Development Director – Valid USA 7.27.21 As postage costs continue to rise, it is incumbent upon marketers who integrate direct mail into their marketing efforts to utilize data management solutions to ensure their direct mail campaigns are delivered in the most cost effective way, and that the most responsive target audiences are mailed. In this Read more

27/07/2021
analytics
blog
data
data management
data quality
direct mail
postage cost
valid