Why Mastercard’s Sonic Logo Isn’t Just Noise in the Payments Space

Written By Alberto Hernandez - Chief Operating Officer at Valid Published June 3, 2019 in PaymentsJournal Mastercard is making noise in the payments space. The financial giant has joined the growing list of companies to introduce a “sonic logo,” or a distinctive, trademarked sound used across all its marketing efforts. The hope is that this new lyricless tone will Read more

11/06/2019
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