Our analytics center on developing insights from customer data that helps focus investment in areas with the highest return and allows organizations to better deliver customized marketing communications that feature the right message, to the right audience, at the right time, and via the right channel for the audience. Valid’s analytic techniques include, but are not limited to

• Customer Profiling/Segmentation to define unique customer groups based on meaningful differences, not only in terms of their behaviors, but also how to communicate with them
• Customer Churn/Retention Modeling for ongoing detection of events and patterns signaling a threatened customer relationship promptly when appropriate marketing opportunities can be implemented
• Lifetime Value Modeling helps organizations prioritize investments by leveraging a combination of consumer characteristics, engagements, and purchase behavior as the basis for models to predict future values for customers
• Media Mix Optimization at both strategic and tactical levels for channels and offers, which provides companies with a better understanding of customers whose behaviors are truly driven by marketing efforts versus those whose behaviors are simply being subsidized and helps to facilitate decisions regarding which media to utilize for different segments of the customer base

With predictive modeling we use known results to create, process, and validate a model which is used to forecast future outcomes. Our Data Scientists have experience in working on models for different industries, which brings a high value, as this cross experience results in great ideas that were not explored before, in specific contexts. Models can be used to prioritize prospects, predict outcomes or rank other areas of importance, including: targeting, reactivation, retention, and value (profitability, revenue, lifetime value). Implementing the models and measuring the real results for our clients is also one key aspect of our services, as we provide it end-to-end.

Valid leverages a variety of data mining, visualization, and statistical tools to explore and analyze large, often complex data sources to uncover patterns and trends that translate to meaningful insights.  Data sources can include structured and unstructured data.

Reporting & Measurement

From operational data reports to high-level executive briefings, Valid’s Reporting and Measurement Solutions are designed to provide performance results on customer engagement and marketing initiatives.  Recommended dashboard functionality provides further data visualization and ad-hoc analytical capabilities to identity trends and additional insights.

When prospecting or targeting customers who reside near specific locations, knowing the neighborhood is key.  We have access to over 1,000+ consumer behaviors, preferences and socio-economic data points for every US Zip Code and Carrier Route which can be used for

• Trade Area Analysis: Defined by radius, travel time, customer list, consumer segments, ZIP Codes, etc
• Executive Summaries: Socio-economic report of wealth, crime, housing value, and more by ZIP Codes, radius, drive time, market, state, etc
• Customer Penetration: Identify where your customers are concentrated geographically and analyze the impact to expand the market