data solutions

Analytics & Modeling

MAKE BETTER DECISIONS

Analyzing large, often complex data to uncover patterns and trends that translate to meaningful insights and drive actionable growth and ROI is challenging.

It is not uncommon for marketers to be drowning in data, but starved for knowledge to answer questions.  According to a 2020 Gartner survey, 44% of marketers say they’re unable to measure marketing ROI causing their organization to struggle to quantify the relationship between insights gleaned from their data and the bottom line.

Valid’s Analytics & Modeling solutions aim to find the answers to marketers’ business questions through data using a strategic data-driven approach to drive business growth, increase ROI, and improve customer engagement.

Our Analytics team has extensive experience using a variety of Descriptive, Predictive and Prescriptive methodologies combined with extensive data quality and enhancement resources to reveal what has happened, what might happen and what should be done.

We work closely with marketers to provide transparency from project design through execution and roll-out.  Our team can serve as your primary analytics resource or as an extension of your own team to help you find more, grow more, and retain more customers.

SERVICES WE OFFER:

CUSTOMER SEGMENTATION & PROFILING
CATEGORIZE CUSTOMERS & UNDERSTAND THEIR UNIQUE CHARACTERISTICS.
CUSTOMER INSIGHTS & LIFECYCLE ANALYTICS
IDENTIFY POTENTIAL THREATS & OPPORTUNITIES FOR GROWTH.
RESPONSE ATTRIBUTION
CORRECTLY ASSIGN RESULTS TO IMPROVE MARKETING EFFECTIVENESS MEASUREMENT.
PREDICTIVE MODELING
DISCOVER HIDDEN PATTERNS TO PREDICT OUTCOMES OF FUTURE EVENTS.
REPORTING & VISUALIZATION
EFFECTIVELY PRESENT DATA TO FACILITATE UNDERSTANDING & DECISION-MAKING.
REVENUE FORECASTING
MORE ACCURATELY PREDICT REVENUE POTENTIAL COMPARED TO GOALS.

Read the Case Study:

Sweet Results: Valid’s Valentine’s Day Analytic Solution” to learn how predictive modeling and targeted promotions generated significant incremental revenue for our client.

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Data Analytics Case Study

Customer Demographic Profile:

How well do you know your customers?

Customer profiling is a key step to gaining an accurate picture of your customers and identifying valuable characteristics to influence your business strategy, operations, and drive your marketing efforts.

Receive a FREE Customer Demographic Profile.

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