data solutions

Customer Insights & Lifecycle Analytics


It’s no secret that it’s easier and less expensive for companies to keep customers than acquire new ones.  As customers move from Consideration to Purchasing and Brand Loyalty, their expectations remain high. Engaging customers appropriately at each stage is more important than ever to achieving success.

Valid’s Customer Lifecycle Solutions help marketers understand the driving characteristics of the most valuable customers as well as identify areas of potential threats and opportunities for growth to help your business acquire, grow, and retain more customers.

Through an extensive array of analytic approaches, Valid seeks to answer who, what, when, and where so marketers can create customer experiences that drive prospects from awareness to loyal advocacy – and increased customer lifetime value.

Examples of Valid’s Analytics offerings include:

  • Tryer-Buyer Conversion
  • Purchase Lifecycle
  • Customer Migration
  • Marketing Effectiveness
  • Marketing Mix Allocation
  • Customer Journey Mapping
Customer Insights & Lifecycle Analytics

At Valid, we do not believe in waiting for problems to arise. Our analytical solutions help marketers formulate a more proactive business strategy. Uncover patterns of behavior in customer segments, convert prospects, retain existing customers, re-engage downward spenders, and win back former customers.


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