Customer Segmentation & Profiling
CONFIDENCE THROUGH KNOWLEDGE
Understanding your customers can help inform marketing, customer service, product development, pricing, promotions and many other business decisions. While no two customers are exactly the same, Segmentation can bucket customers into different groups based on similar, shared attributes. Profiling will help you get to know them better so you can personalize their engagements.
CUSTOMER SEGMENTATION SOLUTIONS
Valid’s Segmentation Solutions aim to group customers into actionable segments that meet 5 criteria: Distinct, Substantial, Stable, Accessible, and Responsive. All available data elements are evaluated for differentiation. Segmentation culminates with scoring all customers into one of the identifiable segments for personalized targeting.
CUSTOMER PROFILING SOLUTIONS
Valid’s Customer Profile Solutions identify the key distinguishing characteristics between your customers as compared to others within your market footprint. We provide multiple options to view hundreds of data attributes and analyze the differences. Our dashboard tool allows you to further drill-down & visualize demographics characteristics for customer groups.
Communicating with your audience about their interests, via their preferred channel, and at the right cadence will build better relationships and brand loyalty.