data solutions

Predictive Modeling

LOOK INTO THE FUTURE

Knowing what customers have done in the past is useful to help determine what might happen in the future.  

Valid’s predictive models analyze past performance including purchases, digital activity, marketing responses, etc., to assess how likely a customer is to exhibit a specific behavior in the future.  We create alerts that notify you immediately if there are deviations from a threshold, giving you the ability to send the right message to the right customer at the right time via the right channel.

With Valid’s Predictive Modeling solutions, you can:

 Determine customers most likely to respond to marketing campaigns

DETERMINE CUSTOMERS MOST LIKELY TO RESPOND

Identify new customers most likely to repeat a purchase

IDENTIFY NEW CUSTOMERS MOST LIKELY TO REPEAT A PURCHASE

FLAG CUSTOMERS AT RISK OF ATTRITION

Predict customer lifetime value

PREDICT CUSTOMER LIFETIME VALUE

Optimize product recommendations

OPTIMIZE PRODUCT RECOMMENDATIONS

Understand customer sensitivity to offers & discounts

UNDERSTAND CUSTOMER SENSITIVITY TO OFFERS & DISCOUNTS

As your trusted partner, we build tailored models with a specific objective in mind.  Because Valid takes the time to understand your data and business, our models are proven to be more effective. 

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