data solutions

Response Attribution

ALLOCATE CREDIT WHERE IT BELONGS

As customers expect more personalized engagements, marketers are tasked with creating relevant journeys, while optimizing ROI by balancing budget allocation with touchpoints that drive conversions.  

Valid’s Multi-Channel/Multi-Touch Response Attribution solution measures marketing effectiveness at each touchpoint to determine which channels and campaigns deliver the best results and highest ROI. 

Our solution offers attribution using four methodologies for either single or multiple channels:

Direct

DIRECT

Inferred

INFERRED

FRACTIONAL

Touchpoint

TOUCHPOINT

After we link your campaign data to sales, you have the ability to choose from one of the four methodologies and adjust factors to help you give credit where it best belongs.

Valid’s Response Attribution solution also provides flexible reporting so you can gain deeper insights into results.

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