Data Acquisition & Enhancement
ENRICH CUSTOMER IDENTITIES
Poorly targeted communications not only waste marketing dollars, but also result in lost customers and a negative impact to the bottom line. It is important for marketers to deliver personalized and relevant experiences across multiple channels and devices to increase customer satisfaction, build customer loyalty, and drive revenue.
Customers want companies to speak to them as individuals. Knowing what, where, and when they purchase is important – but understanding “Who” and “Why” further improves engagement by delivering messages and offers that resonate with your audience.
Valid’s Data Enhancement solutions fill in customer profile gaps with valuable attributes that enable segmentation, personalized messaging, predictive modeling, and more. Data appends enrich customer identities with additional attributes from missing contact information to demographics, purchasing habits, and life event indicators that help you answer “Who” and “Why”.
Valid is data agnostic, meaning we leverage a network of top data sources to provide prospect acquisition and customer enhancement solutions. For B2C, we are able to offer access to the best inputs at the Individual, Household, and/or Residential levels covering 98% of the US population. For B2B, we have access to data elements on almost 40 million US businesses.