data solutions

Identity Resolution

CONNECT THE DOTS

First-party customer data is messy and often siloed across different systems.  A marketer’s ability to accurately identify customers by linking disparate data touchpoints and channels to create a holistic, 360⁰ profile that can be trusted is the most important prerequisite to  fostering a seamless and personalized omni-channel customer experience.

As 3rd party cookies and mobile ad IDs (MAIDS) are removed from the Identity Resolution (IR) landscape, accurate first-party data becomes increasingly important for marketers.

Valid’s Identity Resolution solution combines decades of first-party data standardization, hygiene, augmentation, analytics, and matching expertise to create identity graphs at Individual, Household and Address levels to connect the dots of a customer’s online and offline activities.

A priority component of Valid’s technology stack pinpoints customers across devices, channels, and locations to resolve identities. Leveraging first-party information and industry best practices.

Read Valid’s Guide on Identity Resolution to Learn More About:

  • What is Identity Resolution?
  • How does Identity Resolution work?
  • What can Identity Resolution do?
  • What’s next for Identity Resolution?
Identity Resolution Whitepaper

BENEFITS OF IDENTITY RESOLUTION:

Unified Customer View

CREATE A UNIFIED CUSTOMER VIEW

UNLOCK INSIGHTS AND OPPORTUNITIES

IMPROVED CUSTOMER SUPPORT OPERATIONS

REDUCED RISK AND FRAUD

IMPROVED COMMUNICATION WITH CUSTOMER SEGMENTS

Maximize Marketing Spend

MAXIMIZE MARKETING SPEND

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