data solutions

Identity Resolution

CONNECT THE DOTS

The ability to accurately identify customers is the most important prerequisite for linking disparate information across every touch point to create a holistic view that fosters a seamless and personalized omni-channel customer experience.

Valid’s Persistent ID (VPID) solution has been a priority component of our core technology stack for decades to pinpoint your customers across multiple devices, channels, and locations. Leveraging information such as PII, device ID, IPs, and other attributes, Valid creates IDs at Individual, Household and Address levels to connect the dots of customers’ online and offline activities.

BENEFITS OF IDENTITY RESOLUTION:

Unified Customer View

CREATE A UNIFIED CUSTOMER VIEW

UNLOCK INSIGHTS AND OPPORTUNITIES

IMPROVED CUSTOMER SUPPORT OPERATIONS

REDUCED RISK AND FRAUD

IMPROVED COMMUNICATION WITH CUSTOMER SEGMENTS

Maximize Marketing Spend

MAXIMIZE MARKETING SPEND

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