CONNECT THE DOTS
The ability to accurately identify customers is the most important prerequisite for linking disparate information across every touch point to create a holistic view that fosters a seamless and personalized omni-channel customer experience.
Valid’s Persistent ID (VPID) solution has been a priority component of our core technology stack for decades to pinpoint your customers across multiple devices, channels, and locations. Leveraging information such as PII, device ID, IPs, and other attributes, Valid creates IDs at Individual, Household and Address levels to connect the dots of customers’ online and offline activities.
BENEFITS OF IDENTITY RESOLUTION:
CREATE A UNIFIED CUSTOMER VIEW
UNLOCK INSIGHTS AND OPPORTUNITIES
IMPROVED CUSTOMER SUPPORT OPERATIONS
REDUCED RISK AND FRAUD
IMPROVED COMMUNICATION WITH CUSTOMER SEGMENTS
MAXIMIZE MARKETING SPEND