CONNECT THE DOTS
First-party customer data is messy and often siloed across different systems. A marketer’s ability to accurately identify customers by linking disparate data touchpoints and channels to create a holistic, 360⁰ profile that can be trusted is the most important prerequisite to fostering a seamless and personalized omni-channel customer experience.
As 3rd party cookies and mobile ad IDs (MAIDS) are removed from the Identity Resolution (IR) landscape, accurate first-party data becomes increasingly important for marketers.
Valid’s Identity Resolution solution combines decades of first-party data standardization, hygiene, augmentation, analytics, and matching expertise to create identity graphs at Individual, Household and Address levels to connect the dots of a customer’s online and offline activities.
A priority component of Valid’s technology stack pinpoints customers across devices, channels, and locations to resolve identities. Leveraging first-party information and industry best practices.
Read Valid’s Guide on Identity Resolution to Learn More About:
- What is Identity Resolution?
- How does Identity Resolution work?
- What can Identity Resolution do?
- What’s next for Identity Resolution?
BENEFITS OF IDENTITY RESOLUTION:
CREATE A UNIFIED CUSTOMER VIEW
UNLOCK INSIGHTS AND OPPORTUNITIES
IMPROVED CUSTOMER SUPPORT OPERATIONS
REDUCED RISK AND FRAUD
IMPROVED COMMUNICATION WITH CUSTOMER SEGMENTS
MAXIMIZE MARKETING SPEND