ENGAGE YOUR MOBILE CUSTOMERS ON OPEN DIALOGS WITH BRANDS, USING LOCALIZATION FEATURES, WHILE CAPITALIZING IN MOBILE MARKETING CAMPAIGNS
Control of mobile connectivity and constantly updated location data are excellent mobile operator’s assets to capitalize on huge and ever growing advertising market. The Mobile Engagement solution provides technology to mobile operators in order to open a mobile engagement channel to advertisers.
Mobile Network Operators (MNO), Mobile Virtual Network Operators (MVNO), Mobile Virtual Network Enablers (MVNE), Mobile Virtual Network Aggregators (MNVA) and Service Providers (SP) can all benefit from the Mobile Engagement solution.
The solution relies on following inbuilt features:
- Location monitoring
- Geo-location detection
- Applet provisioning
- Anti-spam feature
- Opt in/out
As part of Valid’s OTA Connectivity Suite service, the Mobile Engagement relies on it for common framework features (provisioning, reporting and similar). The end customer will receive messages on idle screen, but she/he is able to opt in/out from advertising services, either generally or from a specific advertiser.
Extended business relations to include advertisers and increased revenue are two very significant benefits for our customers.
Benefits for MNOs:
- Strengthening of subscriber profiles database
- Revenue as an advertising platform for third party products
- Effective marketing of own services
Benefits for end-users:
- Subscriber relevant advertising at the right moment at the right location.
- Full control with the ability to opt out of service