Ivan Murias


Ivan has over 20 years of experience in retail and customer service in large companies. He has a degree in Business Administration from FEA/USP with specialization courses in Finance and Retail from George Washington University, Rotman School of Management, and Ashridge Business School.

Mauricio Menezes


He worked for over 15 years in high responsibility positions in back-office services (BPO) and the investment market. He was responsible for management control teams and has accumulated experience as a business analyst and tax advisor. He has a degree in Mechanical Engineering from the USP and is a member of the Board of Log-In Logística Intermodal S/A.

Rita Cristiane Ribeiro Carvalho

Rita Cristiane Ribeiro Carvalho

CFO – Financial and IR Director

She holds a degree in Business Administration, with a specialization in Finance by FGV -RS and in Business Management by Fundação dos Administradores do Rio Grande do Sul. She joined the company in 2005 as a Financial Analyst and has served as Investor Relations and Financial Superintendent. Over the years, she has participated in several important projects, committed to the organization’s values, and aimed at advancing Valid’s business. In July 2017, Rita became the Company’s Chief Financial and Investor Relations Officer.

Patricia Piñeiro de Souza

CHRO – Director of Human Resources

With over 20 years of experience in the Human Resources area, she has accumulated experiences in Brazilian and multinational companies. She joined the company in 2005 as Human Resources Supervisor and, after five years, became the Head of the Human Resources Department. In 2012 she was placed in charge of the Human Resources and Services Superintendence, being responsible for the areas of HR, Personnel Administration, Facilities, Asset Security, Corporate Communication, and Management System. Patricia has been the Human Resources Director since June 2015. She has a degree in Psychology from PUC-RJ, with an MBA in Human Resources.

Eli Carmeli


Eli Carmeli joined Valid in January 2020 as CEO & President of the USA region. With a strong operations and sales background and financial acumen gained through Private Equity and Fortune 50 experience, he is an accomplished leader and change manager with proven success in middle-market company growth. He comes to Valid with 30 years of experience in both manufacturing and service companies holding various roles ranging from General Manager, Vice President, and President & CEO. Eli holds a degree in Industrial Engineering from Ben-Gurion University in Israel as well as an MBA from the University of Richmond, Virginia.

Salvador Cabrera

COO – Europe, Middle East and Asia

He has been working for almost two decades in the smart card market. He began his career at Valid in 2010 and has accumulated significant results as a commercial director. Currently, he is responsible for increasing Valid’s presence in markets with ample business opportunities such as Asia, Africa, and Latin America. He holds a degree in Electronic Engineering from the National Autonomous University of Mexico and an MBA from COPPEAD-UFRJ.