VALID’S VOICE | BLOG
Valid employs a talented team worldwide. Our experts within the Data, Payment, Mobile, Identity, IoT Track & Trace, and Digital Certification industries are working tirelessly to provide our clients with custom, innovative solutions to their most common and complex challenges.
We invite you to meet our talented team members from around the globe and learn more about the unique perspectives, innovations, and solutions they provide our clients every day.
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Marketing Testing 1 – 2 – 3
By: Brenda McGowan, Client Development Director, Data Solutions Valid recently had the opportunity to sponsor CohereOne’s “2019 Catalog and Integrated Marketing Summit” held in Philadelphia, PA, USA. During one of the conference presentations, Travis Seaton - SVP Strategic Services and Brandan Slattery from CohereOne shared several interesting case study results to bring back to our marketing teams. Laying Read more
How Insurance is Changing in the Age of Data
Using location data provides many opportunities for insurers. Customers are becoming more receptive to the idea of sharing their data in order to benefit from financial products and services. What does this mean for insurance companies? Almost six in ten consumers are open to sharing location data and lifestyle information in exchange for decreased pricing in financial products Read more
Biometric Identification in Healthcare Doesn’t Replace Data Security Best Practices
By: Michael Fox – Chief Commercial Officer, Identity Solutions While no system is foolproof, biometrics are vastly more accurate and secure ways to identify patients because they measure a physical trait (something you are) rather than a piece of knowledge (something you know e.g., passwords, ssn, PIN). Cases of mistaken identity can have devastating consequences in healthcare. A Read more
Idealliance Certifies Valid as G7® Experts
Valid is dedicated to the professional development of our employees in the USA and abroad. Through continued education, we ensure the commitment to our clients worldwide by reducing costs, speeding product to the marketplace, maintaining our client’s brand image, exceeding print production requirements, and delivering consistency and quality. G7® certification is the most recognized international specification for color Read more
5 Ways to Avoid Sabotaging Your Digital Marketing
By Brenda McGowan – Client Development Director, Data Solutions I recently attended a large, B2B conference and was delighted to find several educational tracks that focused on various facets of marketing. As digital marketing continues to escalate, I wanted to find some useful takeaways our clients may find helpful, or at least serve as a reminders while navigating Read more
Latin America: The Materialization of 5G Over the Next Decade
By: Leonel Cuevas - Solution Sales LATAM The GSMA Mobile 360 Series - Latin America was held in Buenos Aires at the start of December, and Valid took part along with other companies and players from the industry. Through different presentations and panels, the industry's primary challenges looking to the future were addressed, and the 5G network was one Read more
The Blockchain of Everything
By: Franco Zaro - Director of Business Development and Sales Support As a good Chilean, I’m a huge fan of football (soccer in American) and I remember the 2014 World Cup in Brazil, it was the year of the Selfie. During Russia’s World Cup in 2018, it was the year of streaming which allowed us to be connected Read more
Key Takeaways from Homeland Security Week (USA)
By: David Lytle, Client Development Director – Data Solutions & Rick Harbour, CEO of VSGI David Lytle, Client Development Director – Data Solutions and Rick Harbour, CEO of VSGI attended Homeland Security Week on October 22-24, 2018 in Washington D.C., USA which brought together top homeland security leaders from government, industry and academia to discuss current challenges and Read more
Application of RFID, a Case Study
By: Rafael Franco - Tracking Solutions Engineer RFID technology has been described in previous articles; this time, the intention is to provide a case study on the applicability of this technology. There is a wide range of uses for RFID and while it can be found in all different applications, its most common use is for remotely identifying and Read more
CA Prop 65 Tricks and Traps
By: Emilija Rasinskaite and Chris Mermigas - USA Legal Team New changes to California’s Safe Drinking Water and Toxic Enforcement Act of 1986, more commonly referred to as “Proposition 65” or “Prop 65,” has had a ripple effect from retail sellers all the way back to manufacturers and component suppliers such as Valid. Valid, like other manufacturers and Read more