Valid’s Voice | Blog

||Valid’s Voice | Blog
Valid’s Voice | Blog2018-09-12T15:15:14+01:00
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VALID’S VOICE | BLOG

Valid employs a talented team worldwide. Our experts within the Data, Payment, Mobile, Identity, IoT Track & Trace, and Digital Certification industries are working tirelessly to provide our clients with custom, innovative solutions to their most common and complex challenges.

We invite you to meet our talented team members from around the globe and learn more about the unique perspectives, innovations, and solutions they provide our clients every day.

Visit and connect with us on Valid’s LinkedIn page for additional company updates and industry insights.

Marketing Testing 1 – 2 – 3

By: Brenda McGowan, Client Development Director, Data Solutions Valid recently had the opportunity to sponsor CohereOne’s “2019 Catalog and Integrated Marketing Summit” held in Philadelphia, PA, USA. During one of the conference presentations, Travis Seaton - SVP Strategic Services and Brandan Slattery from CohereOne shared several interesting case study results to bring back to our marketing teams. Laying Read more

13/05/2019
marketing testing
testing
valid

13/05/2019|

How Insurance is Changing in the Age of Data

Using location data provides many opportunities for insurers. Customers are becoming more receptive to the idea of sharing their data in order to benefit from financial products and services. What does this mean for insurance companies? Almost six in ten consumers are open to sharing location data and lifestyle information in exchange for decreased pricing in financial products Read more

24/04/2019
customer data
hyper-location
location data
valid

24/04/2019|

Biometric Identification in Healthcare Doesn’t Replace Data Security Best Practices

By: Michael Fox – Chief Commercial Officer, Identity Solutions  While no system is foolproof, biometrics are vastly more accurate and secure ways to identify patients because they measure a physical trait (something you are) rather than a piece of knowledge (something you know e.g., passwords, ssn, PIN). Cases of mistaken identity can have devastating consequences in healthcare. A Read more

18/04/2019
biometrics
data
data security
Healthcare
valid

18/04/2019|

Idealliance Certifies Valid as G7® Experts

Valid is dedicated to the professional development of our employees in the USA and abroad. Through continued education, we ensure the commitment to our clients worldwide by reducing costs, speeding product to the marketplace, maintaining our client’s brand image, exceeding print production requirements, and delivering consistency and quality. G7® certification is the most recognized international specification for color Read more

16/04/2019
color management
EFI Connect
G7
G7 Certification
Idealliance
print production
valid

16/04/2019|

5 Ways to Avoid Sabotaging Your Digital Marketing

By Brenda McGowan – Client Development Director, Data Solutions I recently attended a large, B2B conference and was delighted to find several educational tracks that focused on various facets of marketing. As digital marketing continues to escalate, I wanted to find some useful takeaways our clients may find helpful, or at least serve as a reminders while navigating Read more

27/03/2019
digital marketing
end-to-end data
lead generation
marketing
marketing channels
marketing goals
valid

27/03/2019|

Latin America: The Materialization of 5G Over the Next Decade

By: Leonel Cuevas - Solution Sales LATAM The GSMA Mobile 360 Series - Latin America was held in Buenos Aires at the start of December, and Valid took part along with other companies and players from the industry. Through different presentations and panels, the industry's primary challenges looking to the future were addressed, and the 5G network was one Read more

06/03/2019
5G
GSMA
GSMA Mobile 360 Series
valid

06/03/2019|

The Blockchain of Everything

By: Franco Zaro - Director of Business Development and Sales Support As a good Chilean, I’m a huge fan of football (soccer in American) and I remember the 2014 World Cup in Brazil, it was the year of the Selfie. During Russia’s World Cup in 2018, it was the year of streaming which allowed us to be connected Read more

18/02/2019
agriculture
blockchain
cryptocurrency
finance
Internet of Things
IoT
mining
transportation
valid

18/02/2019|

Key Takeaways from Homeland Security Week (USA)

By: David Lytle, Client Development Director – Data Solutions & Rick Harbour, CEO of VSGI David Lytle, Client Development Director – Data Solutions and Rick Harbour, CEO of VSGI attended Homeland Security Week on October 22-24, 2018 in Washington D.C., USA which brought together top homeland security leaders from government, industry and academia to discuss current challenges and Read more

19/12/2018
artificial intelligence
business data
Data Enrichment
data quality
demographic data
email data
file preprocessing services
government data
homeland security week
Machine Learning
master data management
valid

19/12/2018|

Application of RFID, a Case Study

By: Rafael Franco - Tracking Solutions Engineer RFID technology has been described in previous articles; this time, the intention is to provide a case study on the applicability of this technology. There is a wide range of uses for RFID and while it can be found in all different applications, its most common use is for remotely identifying and Read more

11/12/2018
barcode
inventory management
IoT
retail tracking
RFID
RFID tags
tracking
valid

11/12/2018|

CA Prop 65 Tricks and Traps

By: Emilija Rasinskaite and Chris Mermigas - USA Legal Team New changes to California’s Safe Drinking Water and Toxic Enforcement Act of 1986, more commonly referred to as “Proposition 65” or “Prop 65,” has had a ripple effect from retail sellers all the way back to manufacturers and component suppliers such as Valid. Valid, like other manufacturers and Read more

30/11/2018
CA Prop 65
Prop 65
Proposition 65
valid

30/11/2018|