VALID’S VOICE | BLOG
Valid employs a talented team worldwide. Our experts within the Data, Payment, Mobile, Identity, IoT Track & Trace, and Digital Certification industries are working tirelessly to provide our clients with custom, innovative solutions to their most common and complex challenges.
We invite you to meet our talented team members from around the globe and learn more about the unique perspectives, innovations, and solutions they provide our clients every day.
Visit and connect with us on Valid’s LinkedIn page for additional company updates and industry insights.
The Top Trends Driving and Derailing Experiential Retail
The Top Trends Driving and Derailing Experiential Retail BY MARTIN KURPIEL July 8, 2019 “How do I keep people coming in the door when my customer’s next purchase can be done anytime, anywhere?” This is the question that’s been on nearly every brick-and-mortar retailer’s mind for years. The emergence of experiential retail has been a saving grace keeping Read more
Is the public sector ready for mobile IDs?
Is The Public Sector Ready For Mobile IDs? BY KEVIN FREIBURGER June 27, 2019 Mobile identification is no longer just a digital replica of a traditional drivers’ license or state ID. Today, digital identity management has evolved to take full advantage of security features offered by smart mobile devices. But is the public sector ready to accommodate? Traditional Read more
Banning Facial Recognition Tech Moves Safety Backwards
Banning Facial Recognition Tech Moves Safety Backwards (Contributed) Kevin Freiburger June 26, 2019 Facial recognition technology wasn’t always feasible for the public sector. The accuracy of the face-matching software algorithms was not reliable, some contained biases and the systems themselves required significant IT overhead to operate. However, that tide has shifted. Today’s facial recognition technology is much faster, Read more
What the Equifax and FICO Partnership Means for the Future of Finance
What the Equifax and FICO Partnership Means for the Future of Finance by Martin Kurpiel, Senior Vice President of Technology Solutions & IT June 12, 2019 Credit giants Equifax and FICO have joined forces in a move that has both companies getting into the alternative data market. The two companies announced in late March they would be pooling their collective Read more
Why Mastercard’s Sonic Logo Isn’t Just Noise in the Payments Space
Written By Alberto Hernandez - Chief Operating Officer at Valid Published June 3, 2019 in PaymentsJournal Mastercard is making noise in the payments space. The financial giant has joined the growing list of companies to introduce a “sonic logo,” or a distinctive, trademarked sound used across all its marketing efforts. The hope is that this new lyricless tone Read more
What the Win-Win Partnership Between Apple and Goldman Sachs Means for Payments
Written By Alberto Hernandez - Chief Operating Officer at Valid Apple is ready to get even closer to your wallet, and it has a recognizable partner to help win a permanent spot. Joining forces with a finance giant like Goldman Sachs is part of Apple’s latest effort to revolutionize an established industry — but the partnership is mutually Read more
Community banks are losing the payment tech battle
By Alberto Hernandez - Chief Operating Officer at Valid Community banks are enjoying some of the most fertile economic conditions for growth. A combination of low interest rates, a roaring economy and loosened regulations in recent years have come together to create optimal conditions for all banking institutions to thrive. Yet despite this opportunity, community banks are slipping Read more
How 5G could neutralize Net Neutrality
Just over a year ago, the US Congress repealed the FCC's Net Neutrality ruling - a ruling that made it illegal for mobile and internet providers to charge more for access to certain sites or platform. While Congress is gearing up for another fight, this time to reinstate Net Neutrality, one expert says it may no longer be Read more
Technology: Solving Yesterday’s Problems
Technology: Solving Yesterday’s Problems From wildfires, earthquakes, industrial and underground accidents, to reckless drivers, shoplifting, and pickpockets. By: Franco Zaro, Director of Business Development & Sales Support 5G is around the corner and LTE already took place long time ago; but what does it mean for a farmer, miner, storeowner, or someone using public transportation? Cellphones during 2G Read more
Marketing Testing 1 – 2 – 3
By: Brenda McGowan, Client Development Director, Data Solutions Valid recently had the opportunity to sponsor CohereOne’s “2019 Catalog and Integrated Marketing Summit” held in Philadelphia, PA, USA. During one of the conference presentations, Travis Seaton - SVP Strategic Services and Brandan Slattery from CohereOne shared several interesting case study results to bring back to our marketing teams. Laying Read more