VALID’S VOICE | BLOG
Valid employs a talented team worldwide. Our experts within the Data, Payment, Mobile, Identity, IoT Track & Trace, and Digital Certification industries are working tirelessly to provide our clients with custom, innovative solutions to their most common and complex challenges.
We invite you to meet our talented team members from around the globe and learn more about the unique perspectives, innovations, and solutions they provide our clients every day.
Visit and connect with us on Valid’s LinkedIn page for additional company updates and industry insights.
The Acceleration of Personalization in Travel
By: Bob Adams, Business Development Director, Valid Data Solutions 3.8.21 It goes without saying, Covid has changed many things in our lives. When it comes to travel, Covid has had a very negative effect including many thousands of employees who lost their jobs or have had their wages reduced. However, some good has come of it which will Read more
How can we solve data privacy concerns related to 5G networks?
By Valid's Mobile Global Team 04/07/2021 How can we solve data privacy concerns related to 5G networks? 5G is already the biggest technological accelerator for IoT use cases and mobile connectivity improvement. Its higher bandwidth and network capacity as well as lower latency will help unleash the potential to bring smarter services closer than ever to the end Read more
Valid’s Top 3 Predictions for the Evolution of the Mobile and IoT Industry in 2021
By Valid's Mobile Global Team 01/20/2021 Valid's Top 3 Predictions for the Evolution of the Mobile and IoT Industry in 2021 2020 was a year of many changes for everyone. The pandemic created a need for more online solutions in order to bring some sort of normalcy to peoples’ lives – changing consumer habits forever. It might have Read more
Improving the Quality and Accuracy of Your Data Part 2
By Rick Miller: Business Development Director, Valid 12/9/2020 This two-part blog series addresses the similarities between cleaning your dirty laundry and instituting a master data quality strategy. Read Part 1 here. How often do I need to do my laundry? Data Cleansing & Validation Frequency In many cases one can look at your laundry (or just smell them), Read more
How Data Can Be a Cure for the Travel Industry
How Data Can Be a Cure for the Travel Industry By: Bob Adams, Business Development Director, Valid Data Solutions December 1, 2020 As we all know, hotel occupancy rates and ADR’s have been heavily impacted by the pandemic. Consumers are not traveling internationally, but are traveling domestically making closer to home travel arrangements, staycations, and increased leisure travel Read more
Improving the Quality and Accuracy of Your Data
By Rick Miller: Business Development Director, Valid 11/10/2020 This two-part blog series addresses the similarities between cleaning your dirty laundry and instituting a master data quality strategy. Sorting and Preparing Colors, Whites, Polyester, Cotton, just like your laundry it is important to sort and prepare your data assets prior to undertaking a master data quality initiative. My experience Read more
How to Work with Google to Make Paid Marketing Work for Your Company
How to Work with Google to Make Paid Marketing Work for Your Company By Colleen Thorndike, director of data strategy, Valid 10/12/2020 As we all know, hotel occupancy rates and ADRs have been heavily impacted by the pandemic. While consumers are not traveling internationally, they are still traveling domestically, and these closer to home travel arrangements have increased Read more
Centralized databases with personal information are a looming threat to mobile ID security
Centralized databases with personal information are a looming threat to mobile ID security September 14, 2020 By Kevin Freiburger, Director of Identity Programs, Valid The ID verification market is projected to hit $12.8 billion by 2024. Several states have joined the mobile driver’s license movement and other markets, like higher education, adopt mobile IDs for physical access control Read more
Fresh faces and old friends, B2B marketing trends resemble B2C
New normal, new trends? Not exactly. At the start of each year, predictions are made as to the next ‘big’ thing that companies will prioritize. For the last few years, the same buzzwords and technologies seem to remain on top of marketers’ minds and priority lists — “personalization” and “artificial intelligence”. And these do not appear to be Read more
How to Achieve CCPA Compliance by the July 1 Deadline
How to Achieve CCPA Compliance by the July 1 DeadlineJune 18, 2020Colleen ThorndikeAt a time when retailers could do without more stress, the California Consumer Privacy Act (CCPA) compliance deadline of July 1 is fast approaching.Up until now, many retailers have put off CCPA compliance. COVID-19 and our remote workforces have made meeting the looming compliance deadline even more Read more