VALID’S VOICE | BLOG
Valid employs a talented team worldwide. Our experts within the Data, Payment, Mobile, Identity, IoT Track & Trace, and Digital Certification industries are working tirelessly to provide our clients with custom, innovative solutions to their most common and complex challenges.
We invite you to meet our talented team members from around the globe and learn more about the unique perspectives, innovations, and solutions they provide our clients every day.
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How Data Can Be a Cure for the Travel Industry
How Data Can Be a Cure for the Travel Industry By: Bob Adams, Business Development Director, Valid Data Solutions December 1, 2020 As we all know, hotel occupancy rates and ADR’s have been heavily impacted by the pandemic. Consumers are not traveling internationally, but are traveling domestically making closer to home travel arrangements, staycations, and increased leisure travel Read more
Improving the Quality and Accuracy of Your Data
By Rick Miller: Business Development Director, Valid 11/10/2020 This two-part blog series addresses the similarities between cleaning your dirty laundry and instituting a master data quality strategy. Sorting and Preparing Colors, Whites, Polyester, Cotton, just like your laundry it is important to sort and prepare your data assets prior to undertaking a master data quality initiative. My experience Read more
How to Work with Google to Make Paid Marketing Work for Your Company
How to Work with Google to Make Paid Marketing Work for Your Company By Colleen Thorndike, director of data strategy, Valid 10/12/2020 As we all know, hotel occupancy rates and ADRs have been heavily impacted by the pandemic. While consumers are not traveling internationally, they are still traveling domestically, and these closer to home travel arrangements have increased Read more
Centralized databases with personal information are a looming threat to mobile ID security
Centralized databases with personal information are a looming threat to mobile ID security September 14, 2020 By Kevin Freiburger, Director of Identity Programs, Valid The ID verification market is projected to hit $12.8 billion by 2024. Several states have joined the mobile driver’s license movement and other markets, like higher education, adopt mobile IDs for physical access control Read more
Fresh faces and old friends, B2B marketing trends resemble B2C
New normal, new trends? Not exactly. At the start of each year, predictions are made as to the next ‘big’ thing that companies will prioritize. For the last few years, the same buzzwords and technologies seem to remain on top of marketers’ minds and priority lists — “personalization” and “artificial intelligence”. And these do not appear to be Read more
How to Achieve CCPA Compliance by the July 1 Deadline
How to Achieve CCPA Compliance by the July 1 DeadlineJune 18, 2020Colleen ThorndikeAt a time when retailers could do without more stress, the California Consumer Privacy Act (CCPA) compliance deadline of July 1 is fast approaching.Up until now, many retailers have put off CCPA compliance. COVID-19 and our remote workforces have made meeting the looming compliance deadline even more Read more
Beginner’s Guide to College Campus Access Security and Management
Trying to decide which type of access control credential your campus should adopt? Here’s a primer on mag stripe, proximity and smart cards, NFC, BLE and biometrics. By: Jeffrey E. Barnhart With sprawling acres of land, colleges and universities need to ensure that students, faculty and staff have safe access to campus resources. Academic institutions historically relied on Read more
PIX: The New Instant Payments System in Brazil
PIX: The New Instant Payments System June 04, 2020 Structure was developed by the Central Bank of Brazil New technologies have encouraged the financial system to rethink its operations, especially due to customers increased demand for simpler, faster, safer and more economical payments solutions. While updated financial institutions use technology to optimize their activities and achieve better Read more
How Biometrics Will Transform Airport Travel
How Biometrics Will Transform Airport Travel April 14, 2020 Kevin Freiburger The airport customer experience is rarely efficient, perhaps least of all over the holidays, when travelers often spend an hour or more caught in security and worried whether they will board flights on time. Adding to the stress is the possibility of forgetting an ID at home Read more
Using Data to Adapt Strategies During Economic Uncertainty
COVID-19 is making an unprecedented impact on the global economy. In these times of economic uncertainty, companies – big & small – are seeing immediate changes to customer behaviors as sales from historically consistent customer segments have become unreliable and unpredictable. ‘Stay-at-Home” orders in place across the globe have accelerated shifts in the way people work, shop, consume Read more