VALID’S VOICE | BLOG
Valid employs a talented team worldwide. Our experts within the Data, Payment, Mobile, Identity, IoT Track & Trace, and Digital Certification industries are working tirelessly to provide our clients with custom, innovative solutions to their most common and complex challenges.
We invite you to meet our talented team members from around the globe and learn more about the unique perspectives, innovations, and solutions they provide our clients every day.
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By: Willians Jander de Souza, Project Analyst With an increasingly competitive market, what sets a company apart is the experience their solution provides, and the quality of their products. But many companies are cautious about innovating their products. The production of plastic cards has evolved along with the demands of the payment methods market, and Valid offers a broad Read more
By: Leonardo de Oliveira da Silva - DBA I To do new things, to develop something out of the ordinary, to change customs and practices, means to innovate. And when we decide to face situations from a different perspective, specifically in terms of the globalized world, to address a certain problem, we are talking about technological innovation. There Read more
By: Ricardo Malizia - Manager of Tracking Solutions Ready? Let’s go! RFID means Radio Frequency IDentification, which is an automatic method for remotely accessing data through electromagnetic waves. These waves generate an electrical current when captured by an antenna, which then directs this current to a chip, which is energized, enabling it to communicate data recorded in its Read more
Since 2013, Valid has chosen to invest in technology, developing our own Smart Card personalization system capable of writing and testing all of our cards produced in factories. This personalization platform, called VSPS (Valid Smart Perso Solution), has grown over the years, gaining new functionalities and components to meet demands and new market specifications that constantly arise in Read more
By: Chris Mermigas – Senior Corporate Counsel, USA Region The EU’s General Data Protection Regulation (“GDPR”) began enforcement on May 25, 2018, and has caused waves throughout the globe. Establishing rights and protections for the personal data of citizens of the EU, the GDPR applies to anyone who handles or possesses personal data of EU citizens or otherwise Read more
By Brenda McGowan, Client Development Director – Data Solutions, USA Region Last month, I had the pleasure of attending a regional American Marketing Association event. While in attendance, I found myself quickly jotting down notes, thinking these are “too good not to share”! One of the featured speakers, a leading Chief Marketing Officer (CMO) and industry veteran of Read more
By: Rogério Loureiro, Manager - Digital The term “IoT” is all the rage in the world of IT. I’ve seen many posts and articles in various media covering the fact that, like many other trends, the IoT is becoming more and more common in our daily lives. The first use of the term “IoT” has been attributed to MIT Read more
Accredited by GSMA for Subscription Management Valid has been named an accredited supplier for the GSMA Association for Subscription Management (SAS-SM), for the data center located in the Madrid manufacturing plant. This SAS-SM certification is requested as the necessary security grade by the Mobile Network Operators worldwide, willing to delegate their subscription management services to a Read more
By: Brenda McGowan - Data Solutions, USA Region Geo-Fencing vs. Geo-Framing As digital display advertising is continuing to gain momentum with marketers as a more “cost effective” means to reach customers and prospects than traditional methods, it’s good know the differences in approach and how new technologies may improve your Ad Spend! Not all “GEO” technologies are Read more
By: Franco Zaro, Nicolas Quiroga, Rolando Hernandez - Mobile Solutions, USA Region The exponential growth of IoT (Internet of Things) is closely related to how technology has addressed many unanswered questions regarding security, reliability and user-friendly solutions. Along with these three “must have” elements, IoT technology evolves with mobility, transforming it into the arrowhead of the Digital Revolution. Read more